Wednesday, May 11, 2011

An Ideal Client

An Austin Martin driver with a celebrity status who wants to lose his spare tyre, look more buff and is prepared to train 3 or 4 times per week.

This is the line that I use at networking meetings when I am asked to describe my ideal client or the type of clients that I am looking for. I am being a little flippant, but this actually describes two of my regular clients that I saw while in Scotland!



What we look for in a client is hard work and an open mind. Yes, training with us regularly is great for business and it is also the best way to get results but we live in the real world where spending $1000 per month on training can be unrealistic.

If you come in to see us to get an assessment, we can design a program that you can do in your own home or in your local gym, so you don’t even have to live locally. We actually work with a number of clients from out of State. 



All you have to do is the work necessary to make changes… This may mean you need to challenge some of the beliefs you previously held as fact, this means you may have to accept that what you did before didn’t produce the results you wanted and it means you need to accept some responsibility for where you are now and where want to be.

Our ideal client has lots of money, is ready to make changes, has the time and energy to train hard, eat right and get the correct rest. Money is not important, we can work with most budgets, but if there is an unwillingness to make change and move on from previous mistakes then all of our advice will fall on deaf ears.

If you want to make change and are willing to listen to our advice and work hard, both physically and mentally, you are an ideal client, give us a call today.

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